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- Rory Sutherland
- Before founding Ogilvy Change, I was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate ...
- Rory Sutherland
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- Tech columnist of the Spectator, author of the #1 bestselling book Alchemy, and Ogilvy Vice Chairman,
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http://www.ted.com Advertising adds value to a product by changing our perception, rather than the product itself.
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